Marketing new edition UNI book by Greg Elliott, Sharyn Rundle-Thiele, David Walle

Marketing 3rd Edition is ideal for first-year marketing students as this edition was specifically written with them in mind. It covers key concepts in a way that first-year students can effectively follow and understand. This edition uses numerous case studies to illustrate to students the importance and relevance pertaining to the topics taught in class. iStudy also comes with the …
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